Best Inventions: Where It's At

A machine code-named Ginger was all the buzz last January. And now?

What is "It"? For a week or so last January, that was the question on everybody's lips. After the Harvard Business School Press advanced $250,000 for a book about It--a top-secret project under development by one of the most accomplished inventors in the U.S.--reams of newsprint were devoted to speculation about what It might be.

The recipient of the advance, author Steve Kemper, gushed in his book proposal that It--code-named Ginger--would revolutionize personal transportation, urban design and our daily lives. Apple Computer CEO Steve Jobs said It could be bigger than the PC. Everyone had a different theory: Ginger was cold...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!