EXECUTIVE SUMMARY
THE ENEMY OF THE GOOD
To call author Jim Collins a perfectionist is to put it mildly. "Good is the enemy of great," says Collins in his comprehensive new book, Good to Great: Why Some Companies Make the Leap...and Others Don't. For five years, Collins, the best-selling author of Built to Last, and his 21 researchers obsessively studied how a good company can become a great one. The companies Collins defined as great--for example, Walgreens--generated cumulative stock returns about seven times as large as those of the S&P; 500 over a 15-year period. Collins concluded that it's not necessarily...
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