Madonna's Ray Of Light, the official Windows XP launch song, is cued up. The conference rooms are waiting at 112 locations worldwide, from Beijing to the New York City hotel where Bill Gates will lead a pep rally. And Microsoft's well-oiled p.r. machine has even thought to haul out a new slogan, "Yes You Can"--reasoning that, in light of recent events, "Prepare to Fly" isn't quite right.
With this week's $200 million rollout of its XP operating system, Microsoft is showing once again that no one sells like Gates & Co. The software giant, which announced last week that earnings were...