Selling A Long And Slow War

The President's two most trusted White House aides, Karl Rove and Karen Hughes, last week quietly began soliciting ideas from G.O.P. consultants and public-relations executives for ways to keep Americans focused on the war effort even as the life of the nation struggles to return to normal. Proposals include everything from benefit concerts to patriotic TV ads to a special website giving up-to-the-minute war-progress reports.

One possibility: a televised megaconcert with performers celebrating American values like freedom and democracy. Bush advisers both inside and outside the White House thought the star-studded telethon that aired Sept. 21 was, as one put it,...

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