Diversity's New Flavor

This isn't your padre's Hispanic community. It's changing fast, and so are companies that serve it

When 16-year-old Rene Hernandez traveled from Cuba to the U.S. in the Mariel boatlift in 1980, his first hope was that he and his family would not drown or be attacked by sharks. Inspired by the plight of his father, a political prisoner, he decided to become a lawyer, although most people told him his English would never be good enough. But a corporate lawyer? That was even more farfetched. "Minority lawyers tend to shy away from the corporate world," Hernandez says. "We don't have the road map or the playbooks. And we feel corporations may not really want what we...

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