Marketing: Making Brands Magically Appear

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For a guy who is helping to revolutionize the face of television advertising, Brown Williams isn't much of a channel surfer. Maybe it's because he spent 23 years tinkering with TVs as a leading scientist at RCA Labs. But Williams, 60, has watched enough TV to see its future. More channels are competing for viewers' short attention spans, and the 30-second spot is losing its grip--so advertisers need a new way to get their messages across.

That's why Princeton Video Image, the company Williams co-founded a decade ago, is suddenly exploding on the Madison Avenue scene. After plowing through $50...

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