Marketing: Search for a Perfect Pitch

No matter what everyone else may think, we say the world's oldest profession is marketing. How else can you describe a pursuit that makes an appearance in the Book of Genesis? What we mean here is the part in which the serpent sells Eve on that apple. Even granting that she was an early example of insufficient sales resistance, that was a masterpiece of promotion.

Yet despite the comfort that comes from knowing that marketing has a long pedigree, it remains something we have mixed feelings about. On the one hand, it's an essential engine of capitalism--one means by which demand...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!