A Food Of One's Own

Supermarket aisles are filling up with nutrient-rich, female-friendly treats. Do women really need them?

First there was a nutrition bar called Luna--decorated with silhouetted dancing girls and packed with ingredients that women are supposed to need--which since it was introduced in 1999 has become the top-selling bar in natural-food stores. Then there was the line of breakfast cereals from Zoe Foods, launched in Massachusetts last year by a woman who wanted to make granola for women like her menopausal mom. In January, General Mills climbed on board, introducing Harmony cereal with soy protein, folic acid and a vanilla-almond-oat flavor that rated high in female focus groups. And this fall Quaker will roll out its Nutrition...

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