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To answer this question, my colleague, cognitive neuroscientist Sara Bengtsson, devised an experiment in which she manipulated positive and negative expectations of students while their brains were scanned and tested their performance on cognitive tasks. To induce expectations of success, she primed college students with words such as smart, intelligent and clever just before asking them to perform a test. To induce expectations of failure, she primed them with words like stupid and ignorant. The students performed better after being primed with an affirmative message.
Examining the brain-imaging data, Bengtsson found that the students' brains responded differently to the mistakes they made depending on whether they were primed with the word clever or the word stupid. When the mistake followed positive words, she observed enhanced activity in the anterior medial part of the prefrontal cortex (a region that is involved in self-reflection and recollection). However, when the participants were primed with the word stupid, there was no heightened activity after a wrong answer. It appears that after being primed with the word stupid, the brain expected to do poorly and did not show signs of surprise or conflict when it made an error.
A brain that doesn't expect good results lacks a signal telling it, "Take notice wrong answer!" These brains will fail to learn from their mistakes and are less likely to improve over time. Expectations become self-fulfilling by altering our performance and actions, which ultimately affects what happens in the future. Often, however, expectations simply transform the way we perceive the world without altering reality itself. Let me give you an example. While writing these lines, my friend calls. He is at Heathrow Airport waiting to get on a plane to Austria for a skiing holiday. His plane has been delayed for three hours already, because of snowstorms at his destination. "I guess this is both a good and bad thing," he says. Waiting at the airport is not pleasant, but he quickly concludes that snow today means better skiing conditions tomorrow. His brain works to match the unexpected misfortune of being stuck at the airport to its eager anticipation of a fun getaway.
A canceled flight is hardly tragic, but even when the incidents that befall us are the type of horrific events we never expected to encounter, we automatically seek evidence confirming that our misfortune is a blessing in disguise. No, we did not anticipate losing our job, being ill or getting a divorce, but when these incidents occur, we search for the upside. These experiences mature us, we think. They may lead to more fulfilling jobs and stable relationships in the future. Interpreting a misfortune in this way allows us to conclude that our sunny expectations were correct after all things did work out for the best.
How do we find the silver lining in storm clouds? To answer that, my colleagues renowned neuroscientist Ray Dolan and neurologist Tamara Shiner and I instructed volunteers in the fMRI scanner to visualize a range of medical conditions, from broken bones to Alzheimer's, and rate how bad they imagined these conditions to be. Then we asked them: If you had to endure one of the following, which would you rather have a broken leg or a broken arm? Heartburn or asthma? Finally, they rated all the conditions again. Minutes after choosing one particular illness out of many, the volunteers suddenly found that the chosen illness was less intimidating. A broken leg, for example, may have been thought of as "terrible" before choosing it over some other malady. However, after choosing it, the subject would find a silver lining: "With a broken leg, I will be able to lie in bed watching TV, guilt-free."
In our study, we also found that people perceived adverse events more positively if they had experienced them in the past. Recording brain activity while these reappraisals took place revealed that highlighting the positive within the negative involves, once again, a tête-à-tête between the frontal cortex and subcortical regions processing emotional value. While contemplating a mishap, like a broken leg, activity in the rACC modulated signals in a region called the striatum that conveyed the good and bad of the event in question biasing activity in a positive direction.
It seems that our brain possesses the philosopher's stone that enables us to turn lead into gold and helps us bounce back to normal levels of well-being. It is wired to place high value on the events we encounter and put faith in its own decisions. This is true not only when forced to choose between two adverse options (such as selecting between two courses of medical treatment) but also when we are selecting between desirable alternatives. Imagine you need to pick between two equally attractive job offers. Making a decision may be a tiring, difficult ordeal, but once you make up your mind, something miraculous happens. Suddenly if you are like most people you view the chosen offer as better than you did before and conclude that the other option was not that great after all. According to social psychologist Leon Festinger, we re-evaluate the options postchoice to reduce the tension that arises from making a difficult decision between equally desirable options.