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TIME Subscriber Survey

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EMEA Subscriber Information

Male 66%
Age 25-54 71%
University degree+ 67%
Average age 46
Top / middle management 76%
European citizens 81%
Took any air trip 82%
Average no. of airtrips 6
Average no. of years a TIME reader 7.8
Own 2+ cars in household 63%
Average no. of readers per copy 3.0

Source: TIME Subscriber Survey, EBRS 2002 and EMS 2003.

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