But the site offers much more than major discounts typically 30% to 70% off on designer apparel, shoes, handbags, jewelry, sunglasses and other accessories from seasons past. For example, a $1,455 Rick Owens draped silk dress is marked down 40% on the site to $875, while a pair of Chloé patent leather sandals is 50% off, at $298. And there are similar bargains on offer from more than 200 brands ranging from 3.1 Phillip Lim to Burberry and Alexander McQueen.
What’s really got fashionistas riled up, however, are the even bigger discounts that can be found on the site’s flash sales, which registered customers are alerted to via e-mail. Its Going, Going, Gone sales which are essentially the shoppers' version of playing chicken begin by offering a product at its original retail price and then keep dropping the price as time runs out until either all the stock has been sold or the sale ends.
TheOutnet has another innovative feature to keep customers scouring its online racks: so-called Pop-Up sales, which feature items grouped by brand or theme on sale for a limited time of up to 72 hours.
But perhaps the best traffic driver of all? Giveaways. Each month new items are up for grabs for those who register for a flash sale, with lucky winners being chosen at random. The next item scheduled to be given away: a Christian Lacroix satin clutch, originally priced at $1,437. Not bad for a freebie.