Thursday, Sep. 27, 2001
Dutch television producer John de Mol is CEO and "chief creative officer" of the Dutch production company Endemol, which invented Big Brother and a host of other reality TV shows. The programs are watched by hundreds of millions of people in more than 40 countries.
TIME: What is it about TV that fascinates you?
De Mol: Initially, I was addicted to radio and only moved into TV by chance when I was 18 as an assistant to the assistant. In the first few months I hated it...